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[SXSW] 20 to Watchby Sharon Jones
SXSW 2000
54 Seconds
Spencer Gibb (lead vocals, guitars)
SXSW Showcase: Speakeasy, Thursday, March 16, 10pm (2000)
Spencer Gibb: I've been a musician since I was about 15 and I'm 27 now. I played in a bunch of different bands when I lived in England and was a solo
artist for a long time. I also had a band in Florida for a couple of years before I moved to Austin. That's when J.J. and I met. It took about a year before
we put this band together. Sounds really cheesy-ass, but I moved to Austin because I had a dream that I moved here. My life was really sucking at the time,
so I just threw my stuff in my truck and headed out. I met Will Sexton the first night I moved here.
I walked into Steamboat and started talking to this guy at the bar and it turned out to be Will. He's like, 'You just moved here, do you play? Here, come on up,
I need another guitar.' Then he asked me to sing some of my own tunes.
Stewart Cochran: Until I joined this band, I was pretty much a mercenary (Abra Moore,
Dah-veed), I played in a lot of bands, country bands, jazz bands, rock bands and with a bunch of different
singer-songwriters including five years with Jimmy La Fave. I'd like to think that I gained a lot from
all of those influences. When I moved here I played guitar and I'd dropped the keyboard. After being here one week, I figured out that you couldn't swing a bat
without hitting a bad ass guitar player, so I went back to my native instrument.
J.J. Johnson: When I was young, my Dad was in the army and we lived in Germany for a few years. My Mom's got these pictures of me there with this huge Afro. And, the outfits to go with it. White pants and turtle necks...
SG: Dude, you've got to bring those out. I think that should be on the inside of the live record-our most embarrassing kid pictures.
JJ: There was always music playing in our house. I think that's more important, if music is just played in the house. People being fans and listeners of music makes you interested. My mother taped all her 45s of '50s and '60s music onto a big reel-to-reel tape recorder. She played that thing all day on Saturdays while we were cleaning house.
SG: That's what rubs off, totally. My Mom, even more than my Dad (Robin Gibb of, yes you guess it, the Bee Gees),
was such a music fan and I was turned on to so much music that hardly anyone in my generation has heard. She is just heavily into all kinds of stuff, especially
a lot of Stax and Motown stuff. There was some Beatles and some other English music, but really mostly Stax and Motown. I grew up listening to Otis Redding and
all that stuff and a lot of people our age aren't that familiar with it. I think that's sad.
SG: Over the past few years, we've had a lot of label interest, but we're not signed, yet. SC: Label interest doesn't mean a lot in this town. SG: Or anywhere for that matter. There have been a lot of people coming to see us, but our main focus is to get management. National management out of L.A. or New York.
JJ: You have to have a manager to work a good deal anyway. It's all part of the process.
SC: Not particularly; all our material is copyrighted. At this point in our career, we just want to get as much music and exposure out there as possible.
Get it out there for people to hear it. There's not a whole product out there. It's just a Whitman's sampler.
SC: The great thing about most all MP3 sites, they have a way of tracking everything you download. They monitor it and about once a week or so you get an email from them saying, 'Well if you like that, then you'll probably like this.' We'll get people who only 'hit' us at the site, because they were listening to some other artist and were referred to us.
SG: It's nondiscriminatory also. It doesn't focus on whether you're a signed or unsigned artist. As much as a drag as it is, we get
Radiohead comparisons a lot. So, if you're on a MP3 site and go to Radiohead, it'll have comments, 'If you
like Radiohead, you'll like 54 Seconds.' What they don't do is what major record companies do and that's say 'F*ck 54 Seconds. They're not signed so don't bother.'
No one has a stake in it. They're doing it for the love of doing it, not because they have to promote it. A band won't get ignored just because they don't have clout
behind them. You can get referred just because someone digs what you're doing. Which I think is cool.
SG: It's total denial. There's no piracy involved, everyone gives away their stuff for free. We give away a couple of songs on each site just so people can buy
discs. There's basically nothing anyone can do with those songs besides download them at home to listen to. Or maybe give them to their friends, and maybe we just made another fan.
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